Kaiser Permanente, the nation's largest integrated, nonprofit health care provider, is joining the White House for its National Month of Action sprint to vaccinate 70% of adults in the U.S. against COVID-19 with at least one shot by July 4. By launching several programs and incentives to engage unvaccinated individuals, Kaiser Permanente is aiming to increase confidence in the safety and effectiveness of the vaccine, and to provide easy access to receive it.
With a presence in eight U.S. states and the District of Columbia, Kaiser Permanente is well positioned to accelerate this final vaccine push by connecting with millions of Americans who are not yet vaccinated.
"The U.S. vaccination effort has been a tremendous and inspiring undertaking, and Kaiser Permanente is proud to have played our part to quickly and safely protect Americans from the most immediate threat to the health of our nation. From standing up mass vaccination sites to deploying mobile clinics that have reached the most vulnerable populations, we've made every effort to vaccinate our communities," said Kaiser Permanente chair and Chief Executive Officer Greg A. Adams. "There are still many Americans who have yet to be vaccinated, and we've designed these new programs to increase vaccination rates so we can reach the critical milestone of 70% vaccination rate by July 4."
Kaiser Permanente's new initiatives include:
$10 million in community grants: Kaiser Permanente is targeting 100 community-based organizations to receive funding to continue to promote vaccine confidence messages and engage organizations such as churches, schools, and other trusted community hubs. This funding is in addition to our prior investment of $25 million in nearly 200 community-based organizations to increase vaccine access and build confidence in high-risk populations.
ImmUNITY sweepstakes: Open to anyone age 12 and older who has been vaccinated by Kaiser Permanente and all vaccinated Kaiser Permanente members — regardless of where they got vaccinated — this sweepstakes will encourage vaccination while also supporting a full and healthy return to life's activities. One thousand people will win Be Well Rewards that include wellness retreats, healthy home meal deliveries, personal training equipment, gym memberships, and family trips to theme parks and national parks.
Influencer and social media campaign: Reaching an online audience of 18- to 30-year-olds, this campaign will deliver relevant messaging from trusted voices and social influencers. Activities will include social engagement programs with existing partners, including the Cloud9 esports team.
Member and community education: Continued outreach to Kaiser Permanente members and broader communities will deliver trusted messaging on COVID-19 vaccination and safety that expands the organization's ongoing work to prioritize outreach to Black, Latino, Asian American, Pacific Islander, and other disproportionately impacted communities.
Publication of a vaccine confidence toolkit: This toolkit focuses on improving vaccine access and equity and highlights Kaiser Permanente's proven approaches, including the use of trusted messengers and population health strategies to encourage vaccination. The toolkit is intended to share best practices to help other health systems and vaccine providers accelerate vaccination rates.
Population-based care: For unvaccinated eligible people, Kaiser Permanente is using culturally relevant emails, mailings, and texts to encourage vaccination. Messages are tailored to individuals...
Read More
(All Rights Reserved)