S.P. Hinduja Banque Privée & The Desai Foundation partner to create Heroes for Humanity, a COVID Response Recovery Initiative with both short and long term impact in India
S.P. Hinduja Banque Privée is proud to announce a new partnership with the Desai Foundation to expand the organization's work to address the COVID-19 crisis in India and specifically its rural areas.
An investment from S.P. Hinduja Banque Privée's COVID Relief Fund to the Desai Foundation Trust will cover the costs of 500 new members for the Foundation, bolstering the Foundation's work with rural communities across six states in India. The partnership will pay a double dividend, simultaneously supporting both the Foundation's fight against COVID-19 in rural communities and supporting the livelihoods and economic prospects of 500 families, with a particular focus on women and girls.
The Heroes for Humanity partnership will:
Provide 500 Jobs for 6 months
Pay fair and equitable salaries
Equip workers with a high standard of PPE & mobile phones
Create income for 500 families
Help the Desai Foundation reach thousands of rural communities villages
The programme reflects S.P. Hinduja Banque Privée's deep commitment to its roots as an institution linking East and West, its focus on gender equality by empowering women and girls, and on financial inclusion.
S.P. Hinduja Banque Privée CEO Karam Hinduja said:
"This contribution is part of the S.P. Hinduja Banque Privée COVID Relief Fund providing hands-on, practical last-mile solutions to fight the devastation taking place. Now, more than ever, it is critical we shed light and champion the heart and soul of India - its overlooked, rural communities - with dignity and integrity."
"While many are focused on delivering capital and supplies to India, we feel it is most critical to mobilize an army of samaritans to ensure people, especially in rural communities, are taken by the hand of caring human beings to find the resources, information and care they need. We believe humanity, not just equipment, is needed to combat this devastating crisis. Megha Desai and her team possess the skill and compassion to make this happen".
Over the last two months, The Desai Foundation has focused on work in response to the COVID-19 pandemic in India. Its work focused on rural and semi-rural communities in Gujarat, Rajasthan, Maharashtra, Uttar Pradesh, Madhya Pradesh and Tamil Nadu. It has sourced and provided vital supplies and equipment to COVID Care Centers & Hospitals. It set up a COVID Support Hotline which supports people in rural areas in their local language to help with questions on COVID vaccines, how to get help and aid, and how to navigate the loss of a loved one. The Foundation also procured 500,000 COVID Rapid Tests from the United States, which are currently in use across India.
Megha Desai, President, Desai Foundation, said:
"We are grateful for the opportunity to work with S.P. Hinduja Banque Privée to develop this innovative solution to bring more support in this time of crisis in India. These Heroes for Humanity will allow us to impact the lives of thousands more people with food, supplies, COVID testing, access to medical interventions, and so much more in the most rural communities - which are radically underserved and overlooked. We love that the program also economically emp...
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