The new year is approaching. Do you want to know what are the most important shifts in food and beverage market? What are the 10 key food trends for 2020?
For Pharma Trend: Key Developments and Growing Trends of the Chinese Biopharmaceutical Industry.
A US based Whole Foods showed its predictions for the top 10 key food trends to come in 2020. They are:
1 Regenerative Organic Agriculture
Regenerative organic agriculture refers to working with nature to utilize photosynthesis and healthy soil microbiology to draw down greenhouse gases and increase carbon capture to create long-lasting environmental benefits. (1-2)
Traditional agriculture is one of the leading causes of soil erosion. According to the European Commission’s World Atlas of Desertification, more than 75% of the earth’s ice-free land is degraded. (3) In the United States, agricultural soils have lost as much as 60% of their original organic carbon content over the past century. (4)
As stated by one of the pioneers in organic agriculture, Rodale Institute, based in PA, US, regenerative agriculture practices could store carbon on farms growing other crops, and if it happened across the industry, some experts predict that the impact could be substantial and improving soil health, which can yield significant benefits for life on earth, facilitating ecosystem biodiversity, ample food production, effective water filtration and storage, and carbon sequestration. They believe Healthy Soil=Healthy Food=Healthy People.
Agricultural technological advancements throughout the past century have allowed farmers to feed a population that has grown from less than 2 billion people to more than 7 billion today. With regenerative organic agriculture “feeding a world population of 10 billion is possible, but only if we change the way we eat and the way we produce food,” as per a German scientist Prof Johan Rockström. Therefor, new business models will be necessary to align the economic interests of farmers, landowners and agricultural retailers on soil health benefits.
2 New Substitute Flours
New substitute flours have become more mainstream as more people try trendy diets due to an unexpected shortage or for health reasons such as an allergy to gluten or wheat.
There are a variety of pre-mixed products and some new substitute flours to mix, match and try to create a more flour-like consistency and add binding gums or gelatin. Like gluten-free baking mixes, most popular substitute flours such as fruit flours, vegetable flours, seed flours, banana flour, rice flour, buckwheat flour, tapioca flour, corn flour, teff flour, arrowroot, cauliflower flour, chickpea flour, almond flour, potato flour, tigernut flour and soy flour that can be a great option for adding nutrients to many recipes instead of wheat flour as people look for ways to up nutrition, protein, fiber, and healthy benefits. As a result, a mix of new substitute flours will hit the market in 2020.
3 West Africa Foods
An appreciation for West African food is spreading all over the world in food and beverage. There are 16 nations within West Africa, each with its own unique culinary traditions, heritage, and specialties. (5)
West African diets are rich in nutrients, heavy on starch, light on meat, generous with fat and commonly cooked together in one pot. The main ingredients used in West African foods include tomatoes, onions and chili peppers, form the baseline for the regions cooking. Starchy vegetables like pumpkins, sweet potatoes and squash are also typical components of a West African foods.
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