AXA Hong Kong and Macau ("AXA") announces a partnership with Prosper Health, a member-centric health insurance service provider under New Frontier Group - one of China's leading integrated private healthcare service institutions, to launch premium cross-border medical support services for eligible AXA customers, to further strengthen the medical service network in the Greater Bay Area (GBA).
The frequency of travel between mainland China and Hong Kong is increasing. As of 2023, approximately 500,000[2] Hong Kong residents regularly stay in Guangdong Province, according to the Census and Statistics Department, leading to a significant rise in the demand for cross-border medical services. Among various health risks, cancer remains the top health threat in Hong Kong, with 35,373 new cases[3] reported in 2022, of which lung cancer and breast cancer rank as the top and second most common types[4], respectively. These factors are making the demand for cross-border cancer medical service increasingly urgent.
AXA remains dedicated to offering customers optimal and convenient health support while continuously strengthening the GBA healthcare ecosystem. Addressing the growing demand for cross-border cancer management, AXA partners with Prosper Health and United Family Hospitals in Shenzhen and Guangzhou (also under New Frontier Group) in the first phase, where eligible AXA customers can access a one-stop "Greater Bay Area Cancer Medical Concierge Service Network" for lung and breast cancer treatment, including cashless arrangement for cross-border cancer treatment and support services by dedicated case managers.
United Family Hospitals in Shenzhen and Guangzhou are designated comprehensive hospitals operating in the GBA and officially included in the Measure of using Hong Kong registered drugs and medical devices used in Hong Kong public hospitals in Guangdong-Hong Kong-Macau Greater Bay Area (the Measure). The hospitals strictly follow policy requirements, respond to patient needs and introduce drugs and medical equipment registered in Hong Kong and Macau, to provide more comprehensive and effective innovative medical services. Additionally, United Family Hospitals have comprehensive integrated medical capabilities and state-of-the-art equipment. Their medical teams have consistently achieved high scores in JCI certification[5], reflecting their excellence in medical quality, management, and service delivery.
Janet Lee, Chief Life and Health Insurance Officer, AXA Hong Kong and Macau, said, "Building on our initial collaboration with Prosper Health last year to enhance the 'Healthcare and Wellness Ecosystem' in both mainland China and Hong Kong, we are delighted to partner with Prosper Health to further expand the servicing of our individual medical plans within the Greater Bay Area. Through the launch of the market-leading 'Greater Bay Area Cancer Medical Concierge Service ', we aim to combine the strengths of mainland China's and Hong Kong's medical services to provide customers with professional, high-quality, one-stop cancer treatment services in the GBA, ensuring that they receive comprehensive support throughout the entire treatment and recovery process."
Kevin Zhou, Co-founder and CEO of Prosper Health, said, "Last year, both parties formally launched comprehensive cooperation focusing on expanding the 'Healthcare and Wellness Ecosystem' between mainland China and Hong Kong. This 'Greater Bay Area Cancer Medical Concierge Service Network' further deepens our previous cooperation. In the trend of 'northbound and southbound' bidirectional movement and accelerated integration in the GBA, we are committed to integrating GBA medical resources and empowering cross-border medical journeys for customers from both regions. Meanwhile, we are expanding the boundaries of premium medical services, from professional medical support to personalised service support, providing more comprehensive assistance to customers with specific medical service needs."Read More
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